DK's CI is designed to have symbol mark and color
which emphasize on Metals STRENGTH (CONFIDENCE) SOFTNESS (HOPE).

TWO CONCEPTS COINCIDE WITH IDENTITY DK WANT TO HAVE AND EXPLAINS THE WORLD DK HAVE MADE THE WORLD DK WILL MAKE, ORANGE COLORS SYMBOLIZED TECHNOLOGY-ORIENTED AND CREATIVE CORPORATE. AND, OUR LOFO SHOWS THAT OUR COMPANY IS A PROFRESSIVE, DYNAMIC AND PROFESSIONAL STEEL INDUSTRY LEADER. MARCHING TOWARDS A BRIGHT FUTURE AND THE WORLD.

Color System / The Black & White mode

The Black & White mode is used when color mode is not available. The brightness of Black, Blue and Orange are 100%, 80% and 50% individually, when background color is White. When it is impossible to make brightness variation, only Black & White mode is used.

Color System / Color Utilization

This is when specific background is given. The white is used when background is dark over K50%. The white is used for both Symbol and Logo, in case Blue & Orange are set as background. This is same when another color is set as background, but it is important to avoid making symbol and logo dime due to the brightness. Over K50% color is recommended.